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Have you ever wondered how the fortune 500 use direct response marketing? This week's interview is with the Chief Marketing Officer of Best Buy, Barry Judge (Fortune 500 rank: 72). Barry has a $500M annual advertising spend at his disposal. The majority of their marketing online is direct reaction driven. But one of the truly fascinating things fro
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There's a buzz in the air and it's not Buzz Lightyear. What's the buzz about? Digital! Questions are plentiful starting with what does an integrated digital plan look like and just how much must I spend. If dealerships desire to connect with the ever increasing digital client you're going to need to invest more in this arena, it's ended up being re
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The notion of media has somewhat advanced through the use of the web. At this time, there are numerous platforms and frameworks that are used day-to-day to access information. One of these structures would be popularly known as the media. The media is actually a structure that allows information to be shared. The thought of media has changed consi